Cookie Policy

What is a cookie?

A cookie is a small text file stored by your web browser on your computer or mobile phone's hard drive. Some cookies are essential for the website to work for example to remember what you have added to your basket while you browse the site. They are useful because they help us to provide you with relevant information, such as remembering what you have in your wishlist or basket when you return to our site. They also allow us to recognise your computer (but not specifically who is using it) when you access our website and to improve the usability and performance of our website.

What is a page tag?

Page tags are usually tiny transparent images (gifs) that help us track the activity on certain web pages. They can also send the website owner (for example, us or our technology partners) information in cookies such as whether an email with a page tag in it has been opened. We use page tags together with cookies to help us understand how you interact with our website and to better manage our website and email content. They do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

Types of Cookies

  1. Session cookies are deleted after each 'session'. For example, when you are browsing our website(s), it will save information about your activity for the duration of your visit, but the cookie will be deleted from your computer as soon as you close your internet browser. Without a session cookie, every time you click through to a new page the web server where that page is stored will treat you like a completely new visitor and items placed in your shopping basket will disappear by the time you reach the checkout.
  2. Persistent cookies remember you for a set period of time unless you delete your cookies within this period. On your first visit to our site it will be presented to you in a default manner. Over time, the version of the site you see may change, as persistent cookies remember items you have viewed, preference changes you have made, or whether you logged into or out of your account while browsing.

Managing your cookies

When you access our website, we will have placed some cookies on your computer, to be able to display the page to you. If you continue to use our site, additional cookies will be placed for the site functionality to work.

If you don’t want cookies placed on your computer, you can change your browser settings to either reject all cookies; to only allow “trusted sites” or only accept cookies from the site(s) you are currently on. You can disable cookies on your computer by changing the preferences or options menus in your browser. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. However, some parts of our website will not operate correctly if you disable cookies.

For more detailed information about cookies visit which provides guidance on how to control cookies.

You will also find links to the cookie policies of our technology partners where, if possible, you can control cookies they place more easily.

Cookie Types and Purpose



To send you goods purchased via the website.

We need your name and contact details to fulfil our contract with you and so we can send you goods.

To send order confirmations and invoices to you.

We need your name and contact details to fulfil our contract with you so that you have the correct information about your order.

For internal record keeping.

We need to keep records of your orders so that we can fulfill your orders and provide you with customer service as part of our contract.

To improve our products and services.

So that you can provide on-line reviews on items you buy on the website in order to improve our service and products either directly with ourselves or a third party review site, but you only if you want to!

To send you commercial communications.

Our newsletter includes discounts, special offers and product launches.  You can give us your email address for this but only if you're interested and give us permission to do this!

To deal with enquiries and complaints made by you relating to our service and website.

We need your name and contact details in order to communicate with you if you have any enquiries or complaints, so that we can give you good customer service as part of our contract.

To deal with any other enquiries or complaints made by you as a prospective customer or any other interested party.

We need your name and contact details in order to communicate with you if you have any enquiries and complaints as part of our interests as a business and to protect your interests.

To send you marketing information with your express permission via email, post and SMS and select any or all of these channels.  You have the right to terminate marketing communications at any point.

We need your name and contact details to send you marketing information but only if you give us permission to do this. 

If you have consented to marketing we will promote discounted brands that you have expressed an interest in within your basket selection.

To fulfil Subject Access Requests made by you.

We need your name and contact details in order to fulfil any Subject Access Requests made by you as part of our legal obligations under Data Protection Law.

To follow up if you have purchased products from our website as part of our customer care procedures.

We need your contact details to follow up on purchases as it is in our interest is to see you get a great service.

To provide a search of your town and postcode to enable quicker entry of your address details during purchasing.

This data is provided to a postcode and address matching service to enable quicker entry of address during checkout process as it is in our interests to provide you with a quick checkout service and save you time.  Customers also have the option to enter the address manually.

Our own cookies

We use cookies to make our website work including:

  • Making our shopping basket and checkout work
  • Determining if you are logged in or not
  • Remembering your search settings
  • Remembering if you have accepted our terms and conditions
  • Showing you, which pages you have recently visited
  • Allowing you to add comments to our site
  • Tailoring content to your needs
  • Remembering your currency preference

There is no way to prevent these cookies being set other than to not use our site.

Third party cookies

Loyalti have a number partners who serve advertisements on our behalf. All data collected by these third parties is anonymous and will never contain your name, address, telephone number, email address etc. You can delete your cookies at any time from any of the third-party marketing sites and technology partners mentioned below. Loyalti will never disclose your personal details to third parties without your specific permission. Examples of third party cookies that are used on our site are as follows:

Google Analytics

We use Google Analytics to better understand how customers use our website, how they navigate and how often they return to our site. We use this data to improve the usability of our website. Google Analytics uses cookies to track on-site conversions. All this data is anonymous. View Google’s Privacy Policy at

Affiliate Window

Affiliate Window's tracking technology uses cookies, flash cookies and E-Tag requests. Flash cookies are similar to normal cookies but they use flash rather than HTML. E-Tags are pieces of code that behave similarly to cookies and help speed up browsing. These cookies and tag requests store information on your computer so that when you click on an Affiliate Window link, information is stored about the click – such as the time of day and the advertisement that referred you to us. Affiliate Window's persistent cookies and ETag requests remain active for 14 days.


DoubleClick use cookies to serve our digital advertisements across third party websites. The DoubleClick cookie serves relevant ads to potential customers and gathers information about how or if you are interacting with these ads. We use DoubleClick conversion tracking cookies to track on-site conversions. To opt-out of Google ad network's cookies go to:

Social Media Site Links

Our site has links to several social media and other content management platforms such as Facebook, Twitter, Snapchat, Instagram, Pininterest UK and Youtube. Personalisation cookies can be shared between sites.

Cookies used on our website

The following table lists the cookies used on our website. Please note that this does not include third party cookies for sites that we link to. For any third-party sites, please refer to the third-party site privacy and cookie policies.

Cookie Owner/Type Cookie Name Description
Google Analytics _ga Used to distinguish users using our website. These expire after 24 months.
Google Analytics _gat_UA_ Used to throttle request rate. Expires after 1 minute.
Microsoft Bing _uetsid This cookie is used by Bing to gather anonymous information on how visitors are using our website.
Anonymised Tracking Cookie crl8.fpcuid Is an anonymized user id for tracking users and keeping track of sessions. This is used for more accurate tracking because some third-party cookies are not supported by certain browsers, for example on mobile devices.
Doubleclick cto_lwid Used to collect anonymous information on GoogleAdWords
Referral Tracking Cookie session Cookie contains referral website, first visit to website and date. No personal data is collected.
Tracking Cookie session%5Fsrc This cookie is used to collect information about how visitors arrive on this website after interacting with marketing campaigns. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including where the visitor came from before visiting this website.
Cookie to track history CurrentCustomer -Loyalti1 This cookie allows our website to remember you when you return.
Cookie value set by user MOBILESITE%5FLoyalti1 The site can be viewed as a desktop site or mobile site. This cookie retains the selection and expires in 12 months.
_atuvc, _atuvs This cookie allows you to share information with your social networking site.
Zopim Cookie _zlcmid This cookie is managed by Zopim – a tool for the Live Chat service.
Session Cookie _cs_id, _cs_session_id Stores a unique identifier for the session. No personal data is stored.
Cookie value set by user _cs_s Count of number of pages visited. No personal data is stored.
ASP Session Cookies ASPSESSIONID… Used to maintain the user’s session id which expires when the browser is closed.
Cookie value set by user BasketDetails -currency-Loyalti1 Remembers what you have ordered in your basket.
Cookie value set by user CurrencySelection Stores the value of the currency flag, e.g. GPB, Euro, Dollars, etc. and when last modified.
Cookie value set by user currencypref Stores the value of the currency flag.
Session Cookie startTime Stores the value of the session start time.
Session Cookie elasticsearchctr Records search results on website.

Amendments to the Cookie Policy (Keeping you up to date).

We will make changes to the Cookie Policy from time to time, in line with any changes to the website. This version of the Cookie Policy was published in May 2018.